Find Another Tiger to Return the Golf Game Popularity (Golf Master Tips) - One night last September, my 15-year-old daughter, Esmee, told me her plan to try out for the girls golf team here in Pacific Palisades, California.
While I was pleased with her interest in golf — which I'd played semiseriously, along with seemingly every other man under 40 in the Tiger-dominated late '90s — I felt I had to prepare her for the inevitable letdown.
She lacked the requisite power and the repeating, compact swing I assumed were required of a varsity golfer. Do your best, I told her, but be prepared for the possibility that you might not make the team.
"There just isn't the interest we used to have 14, 15 years ago," he says. "Now I have kids showing up who have never hit a golf ball before. Kids are just less aware of golf. They have too many other options. And then when they find out it takes five and a half hours to play 18 holes, they're just not interested."
By any measure, participation in the game is way off, from a high of 30.6 million golfers in 2003 to 24.7 million in 2014, according to the National Golf Foundation (NGF). The long-term trends are also troubling, with the number of golfers ages 18 to 34 showing a 30 percent decline over the last 20 years. Nearly every metric — TV ratings, rounds played, golf-equipment sales, golf courses constructed — shows a drop-off. "I look forward to a time when we've got the wind at our back, but that's not what we're expecting," says Oliver "Chip" Brewer, president and CEO of Callaway. "This is a demographic challenge."
During the boom, most of those 20-somethings who were out hacking every weekend were out there because of one man: Tiger Woods. Golf's heyday coincided neatly with Tiger's run of 15 major golf championships between 1997 and 2008. If you listen to golf insiders, he's the individual most to blame for those thousands of Craigslist ads for used clubs.
During the Tiger boom, everything about the game seemed to expand, from the length of the putters to the size of driver heads to the scale of the courses themselves. "When I won the U.S. Open at Bellerive in 1965, the course measured 7,191 yards. It was a monster," notes Gary Player, the only non-American to win a career Grand Slam.
Find Another Tiger to Return the Golf Game Popularity
When she texted me a week later to say she'd made the cut, I was stunned. In the years I'd gone to the school, the golf team was a bunch of country club regulars whose swings were nice right-path whips, golfers who'd been playing for a half-decade by the time they got to high school. I asked the coach, James Paleno, what had changed."There just isn't the interest we used to have 14, 15 years ago," he says. "Now I have kids showing up who have never hit a golf ball before. Kids are just less aware of golf. They have too many other options. And then when they find out it takes five and a half hours to play 18 holes, they're just not interested."
By any measure, participation in the game is way off, from a high of 30.6 million golfers in 2003 to 24.7 million in 2014, according to the National Golf Foundation (NGF). The long-term trends are also troubling, with the number of golfers ages 18 to 34 showing a 30 percent decline over the last 20 years. Nearly every metric — TV ratings, rounds played, golf-equipment sales, golf courses constructed — shows a drop-off. "I look forward to a time when we've got the wind at our back, but that's not what we're expecting," says Oliver "Chip" Brewer, president and CEO of Callaway. "This is a demographic challenge."
During the boom, most of those 20-somethings who were out hacking every weekend were out there because of one man: Tiger Woods. Golf's heyday coincided neatly with Tiger's run of 15 major golf championships between 1997 and 2008. If you listen to golf insiders, he's the individual most to blame for those thousands of Craigslist ads for used clubs.
When Tiger triple-bogeyed his marriage, dallied with porn stars, and seemingly misplaced his swing all at once, the game not only lost its best player; it also lost its leading salesman. The most common answer given by golf industry types when asked what would return the game to its former popularity is "Find another Tiger."
But you can't blame one man's wandering libido for the demise of an entire sport. The challenges golf faces are myriad, from millennials lacking the requisite attention span for a five-hour round, to an increasingly environmentally conscious public that's reluctant to take up a resource-intensive game played on nonnative grass requiring an almond farm's worth of water, to the recent economic crisis that curtailed discretionary spending.
But you can't blame one man's wandering libido for the demise of an entire sport. The challenges golf faces are myriad, from millennials lacking the requisite attention span for a five-hour round, to an increasingly environmentally conscious public that's reluctant to take up a resource-intensive game played on nonnative grass requiring an almond farm's worth of water, to the recent economic crisis that curtailed discretionary spending.
"Golf is an expensive, aspirational game," says Brewer, "and a lot of millennials are struggling with debt and jobs. If you don't have a job, golf doesn't really fit you very well."
Combine the game's cost with the fact that golf is perceived as stubbornly alienating to everyone but white males — Augusta National, home of the Masters and perhaps the most famous golf club in the world, didn't accept black members until 1990 and women until 2012 — and it's no wonder young people aren't flocking to it.
Combine the game's cost with the fact that golf is perceived as stubbornly alienating to everyone but white males — Augusta National, home of the Masters and perhaps the most famous golf club in the world, didn't accept black members until 1990 and women until 2012 — and it's no wonder young people aren't flocking to it.
"One of the major reasons golf hasn't been growing is because historically, it has not been welcoming enough," says Greg Nathan, senior vice president of the NGF. "We need to make people feel more comfortable."
Not long ago, the game could count on young fathers to hide out on the links, and weekend tee slots are still filled with plenty of off-duty dads. But it takes two to properly helicopter-parent a family these days, and that means parents are spending more of their weekends at the playground than at the country club.
Not long ago, the game could count on young fathers to hide out on the links, and weekend tee slots are still filled with plenty of off-duty dads. But it takes two to properly helicopter-parent a family these days, and that means parents are spending more of their weekends at the playground than at the country club.
"Now," he says, "7,500-yard courses are everywhere." And those courses have raised their greens fees. Pebble Beach may be able to charge $495 for a round, but when your local public course wants $150, it gets steep.
And many of those golf courses weren't designed merely for golf; they were the lure for tens of thousands of homes that aimed to deliver one version of the American dream: golf course frontage. (Latest Golf News source: Mens Journal)
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